Blog Posts
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Lay’s in India: Why Consumers Can’t Eat Just One — Or Can They?
Explore the rise and challenges of Lay’s in the Indian market. Learn how PepsiCo’s strategic moves, including localized flavors and promotional campaigns, shaped Lay’s market position. Discover why Lay’s market share declined and how health concerns, value-for-money issues, and retailer margins influenced its brand image. Beverage and foods major PepsiCo,…